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    <lastmod>2024-08-19</lastmod>
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      <image:title>Home - Road-tested by experts.</image:title>
      <image:caption>Extensive consumer trials across major US cities including San Francisco, LA, Dallas, Atlanta, Sacramento and Berkeley have demonstrated demand for the Pop Top. Feedback and results simultaneously embrace the Pop Top’s environmental ethos and new drinking experience. 2019 consumer trial snapshot* The Pop Top experience 91.6% of users prefer the Pop Top to what’s currently available 8/10 users are likely to choose the Pop Top over a traditional straw-lid combination Pop Top’s functionality 93% of users rate reduced spills as highly desirable** 85% of users regard environmentally-friendly disposability as very important** 75% value having a beverage kept at the intended temperature (hot or cold)** *Research was conducted across six USA cities in December 2019 under the direction of Dr Janine Williams, Lecturer in Marketing, Postgraduate Program Director, Wellington School of Business and Government. Dr Williams consulted on the development of this market research and cross-checked that the data collected by Milton Innovations, was accurately entered into the database. ** Rated importance as at least 7/10</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home - Meet Jason Wood, Co-Founder</image:title>
      <image:caption>Jason Wood talks with Callaghan Innovation about Milton’s roots and vision.</image:caption>
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      <image:title>Home - The Innovation Journey</image:title>
      <image:caption>Addressing packaging pollution with innovation and a can-do mindset.</image:caption>
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    <lastmod>2019-12-17</lastmod>
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